Project Walk! II
Client: Adidas Innovation Team
After a successful first iteration of the project Walk! I continued with the project. In this version an older target group was chosen. A user evaluation of the first concept of Walk! with women of 30-45 years revealed the following essential values: Safety, Privacy, Pleasure, Enjoying life and Healthy. A second concept iteration of the pedometer shirt concept was conducted. The new concept uses lighting to provide the feedback. More steps equals more lit flowers. Furthermore the wearer can decide for herself if she wants to show her progress to the rest of the world or keep it private, by changing the way she wears the garment.